There’s a lot to consider when launching a product in today’s hyper-connected world. As products are pushed into market, they’re instantly judged by today’s social consumers. In order for a product to form an honest relationship with its core user, it helps to strip the product down to its strongest features relying on the core benefits of the product.

This means constantly cross-referencing your feature sets with your brand truths; eliminating any unsupported or underexplored ideas or features. It also helps to sweat the small stuff, making sure throughout the entire design process that the product functions flawlessly. By following these guides, and remembering to keep your product simple for not only your design team but for the user, you’ll eliminate any unnecessary feedback and allow the idea to spread much faster.


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