Picture this: It’s Black Friday- a huge marketing opportunity on social media for your brand and you have no content planned for it, No design. A mad scramble ensues to come up with a clever concept, create assets, and execute in time to ride the wave of the trending hashtag. In some cases, it may be too late to do anything at all. But it doesn’t have to be this way.
You might think its easy to have a great social media game while posting on the fly and as the inspiration comes. It is more profitable to have a weekly, monthly or quaterly plan for your social media strategy. A content calendar can help you;
- Save Time
- Build An Identity For Your Brand
- Improve Your Strategy
- Keep Your Content Consistent Througout The Year
- Create Room For Spontanity
The list is endless!
CREATE A CALENDAR TEMPLATE
The first step to creating a content calendar is to have a template and Google Sheets could be a great tool to use; great for collaborative work.
Now how do you go about creating a wining content plan for your brand?
- Fill in Important Dates and Holidays
- Create content around daily trending hashtags. Eg; #MondayMotivation, #TuesdayTrivia, #ThrowbackThursday, #TGIF etc
- Fill in Product Launch dates and campaigns
CREATE A CALENDAR PROCESS
You’ve got your evergreen content and you’ve got your bare bones calendar—now it’s time to figure out the nitty gritty of your schedule.
First, decide how often you’re going to publish on each social network and optimal posting times for your audience on each platform.
Next, determine your content mix—that is, how much of each type of content and category of original content you’ll publish, as well as how much curated content you plan to share.
SCHEDULE YOUR CONTENT
There are a number of tools you can use to automate posting on your Social Media Handles;
- Social Studio
- Sprout Social etc
Hemce, with these instructions and templates in hand, you’re ready to take the social media marketing world by storm. Once you’ve planned your content calendar, use a Scheduling tool to schedule all of your social media posts, engage with your followers, and track the success of your efforts.